The Principles Of Product Development Flow

Winner of the National Best Books 2009 Award in the category of Business: Computers & Technolgoy! ...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core." So begins Reinertsen in his meticulous examination of today’s product development practices. He carefully explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form, and how they undermine the speed, quality, and efficiency in product development. Then, he provides a roadmap…

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