Ocapt Business Books

Advanced Search
Home About Us My Account Contact Us
New Arrivals5S - Visual ControlsAdministrationCell Manufacturing - JITCulture - KaizenFinance - MetricsGreenHealthcareImplementationLeadership - StrategyLean PrinciplesMaintenanceMistake ProofingProduct DevelopmentQuality & Six SigmaQuick ChangeoverShopfloorSupply Chain - KanbanValue StreamDVD & VideoLes livres LeanGamesShingo Prize Winners

Lean Enterprise Institute

Productivity Press

Administration

Listening to the Voice of the Market

How to Increase Market Share and Satisfy Current Customers

ISBN 13: 9781420093308
ISBN: 1420093304
Author: R. Eric Reidenbach
Publisher: Productivity Press
Publication Date: 2009
Pages: 205
Binding: Hardcover
$106.95

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market.
 
Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus.
 
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships.

Customers who bought this product also purchased

Transforming Strategy Into Success
Transforming Strategy Into Success
Bringing Out the Best in People
Bringing Out the Best in People
Implementing Standardized Work
Implementing Standardized Work
Organizational Culture and Leadership 5th Ed
Organizational Culture and Leadership 5th Ed
The Lean CEO
The Lean CEO
The Harada Method
The Harada Method

Need Help?

Canít find what you want? We will be happy to get it for you. Email jan@ocapt.com

Bestsellers

1.Managing To Learn
2.On the Mend
3.Learning To See
4.Everything I Know About Lean I Learned in First Grade
5.Getting The Right Things Done

Specials

View our current specials.

Partners

OCAPT, the #1 source since 1992 for lean products in Canada, has close ties to the Lean community. Please meet some of our publishers, authors, and friends.

Ocapt Newsletter

Sign up for OCAPTís random opt in newsletter, sent only when we have news that may be of value to our customers Ė items such as new books and featured authors.

eVSM Software

eVSM cdElectronic Value Stream Mapping Software

Walking the shop or office floor with a paper and pencil to collect data and observe actual conditions is how value-stream mapping (VSM) is done.

Learn More


Parse Time: 0.157s