Firms that can develop better products faster consistently see increased profits and growing market share. To achieve this goal, Toyota and other global leaders have adopted the same lean improvement philosophy in new product development that has revolutionized the manufacturing world. Lean Product Development has become the new frontier in corporate improvement, enabling increased agility, better use of precious resources, and enhanced organizational learning. Part of the Shingo-Prize-winning Manufacturing Insights Video Series, this video on lean product development is an excellent way to get started on your journey to dramatic reductions in time-to-market and greater value-creation for your customers. Michael Kennedy and Ron Mascitelli, both thought leaders in the rapidly growing field of Lean Product Development will share their unique but synergistic approaches to Lean Product Development implementation, along with experienced-based tips on how to avoid pitfalls and ensure success. The practical real-world experience of both Teledyne Benthos and Carleton Life Support reinforces the benefits, and will help guide your own deployment strategy. The message of this valuable video is that LPD is critical to your long-term success, and should be your firm's next initiative in your journey toward a truly lean enterprise.